Setting Up Dates With Death? The Law and Economics of Extreme Sports Sponsoring in a Comparative Perspective

Marquette Sports Law Review

28.02.2020

This article investigates the law and economics of extreme sports sponsoring in a comparative perspective. The motivation for the project is the question whether the development that we have been witnessing now for a couple of years in the field is a cause for concern. Extreme sports are no longer the domain of a societal fringe group. They have become a mass phenomenon, and they attract especially young and inexperienced athletes. Hence, the law and economics of extreme sports sponsoring is a topic of significant social relevance.